{"id":33497,"date":"2026-06-12T12:20:18","date_gmt":"2026-06-12T10:20:18","guid":{"rendered":"https:\/\/www.gtdesign.it\/?p=33497"},"modified":"2026-06-12T12:35:21","modified_gmt":"2026-06-12T10:35:21","slug":"sustainable-design-imago-rugs-mdw-2026","status":"publish","type":"post","link":"https:\/\/www.gtdesign.it\/en\/sustainable-design-imago-rugs-mdw-2026\/","title":{"rendered":"Sustainable Design and Designer Rugs: Imago at MDW 2026"},"content":{"rendered":"

Sustainable<\/span>\u00a0Design\u00a0<\/span>as<\/span>\u00a0Poetry<\/span>\u00a0of Nature<\/span>: Imago by G.T.DESIGN\u00a0<\/span>at<\/span>\u00a0Milano Design Week 2026<\/span><\/span>\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/h1><\/h1><\/div>

Signature rugs born from regeneration, selected by AD Middle East among the boldest ideas <\/span>of this year's Design Week<\/span><\/span>\u00a0<\/span><\/span><\/span><\/h2><\/h2><\/div>

Sustainable design takes many forms, but rarely does it arrive as a rug capable of telling the story of material transformation as a poetic act.<\/span><\/p>\n

“Imago” – the new capsule collection by G.T.DESIGN, presented at Milano Design Week 2026 and designed by Deanna Comellini – does exactly this. Selected by AD Middle East as one of the products \u00abfrom the most brilliant designers\u00bb and \u00abmost bold ideas\u00bb on the international scene, “Imago” is a collection that earns its place in the conversation about what luxury design can and should be.<\/span>\u00a0<\/span><\/p>\n

A\u00a0recognition\u00a0that\u00a0confirms\u00a0what\u00a0G.T.DESIGN\u00a0has\u00a0long\u00a0believed:\u00a0that\u00a0aesthetic\u00a0research\u00a0and\u00a0environmental\u00a0responsibility\u00a0go hand in hand.<\/span>\u00a0<\/span><\/p>\n<\/div><\/div><\/div>

\"Design<\/span><\/div>

Imago 1<\/p>\n<\/div><\/div><\/div>

\"Design<\/span><\/div>

Imago 2<\/p>\n<\/div><\/div><\/div>

\"Design<\/span><\/div>

Imago 3<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Imago: the\u00a0<\/span>rug<\/span>\u00a0<\/span>as<\/span>\u00a0a\u00a0<\/span>transforming<\/span>\u00a0<\/span>ecosystem<\/span><\/span><\/h2><\/h2><\/div>

Like\u00a0buds\u00a0on the verge of\u00a0blooming,\u00a0\"Imago\"\u00a0rugs\u00a0present\u00a0themselves\u00a0as\u00a0visual\u00a0ecosystems\u00a0in\u00a0constant\u00a0flux.\u00a0Inspired\u00a0by the\u00a0four\u00a0natural\u00a0elements, the\u00a0collection\u00a0explores\u00a0the\u00a0fluidity\u00a0of light\u00a0reflections, the\u00a0delicacy\u00a0of the\u00a0ocean\u00a0floor, and the\u00a0gentle\u00a0movement\u00a0of water\u00a0in a\u00a0still\u00a0pond.\u00a0Primordial\u00a0patterns merge with\u00a0chromatic\u00a0accents\u00a0that\u00a0dissolve and\u00a0recompose\u00a0\u2013\u00a0like\u00a0brushstrokes\u00a0suspended\u00a0in water\u00a0\u2013\u00a0inviting\u00a0each\u00a0observer\u00a0into\u00a0a personal, meditative\u00a0encounter.<\/span>\u00a0<\/span><\/p>\n

Presented in the new Native B shape, Imago continues\u00a0Comellini's\u00a0research into primordial organic forms, fully aligned with Milano Design Week 2026's theme: \u00abActive Imagination\u00bb. Each rug becomes an intimate map to be freely interpreted, transforming space into a poetic and multisensory experience. The Native shape\u00a0\u2013\u00a0a G.T.DESIGN exclusive\u00a0\u2013\u00a0is the hallmark of the entire\u00a0UltraNative\u00a0line: soft contours, organic geometries, controlled asymmetries. Organic design\u00a0as\u00a0a language.<\/span>\u00a0<\/span><\/p>\n<\/div>

\"Tappeto<\/span><\/div>
\"Tappeto<\/span><\/div><\/div><\/div><\/div><\/div>

Econyl<\/span>:\u00a0<\/span>avant-garde<\/span>\u00a0<\/span>yarn<\/span>\u00a0for\u00a0<\/span>regenerated<\/span>\u00a0<\/span>luxury<\/span><\/span><\/h2><\/h2><\/div>

Made in 100% Econyl<\/a> \u2013 the regenerated yarn developed in Italy from textile waste and fishing nets recovered from the oceans \u2013 Imago redefines the very concept of the modern rug. Not simply a beautiful object, but one with a story of recycling and rebirth embedded in every fiber.<\/span>\u00a0<\/span><\/p>\n

Econyl\u00a0is\u00a0ultra-resistant, versatile, and\u00a0fully\u00a0recyclable. In Imago,\u00a0this\u00a0avant-garde\u00a0sustainable\u00a0yarn\u00a0becomes\u00a0the\u00a0perfect\u00a0medium for\u00a0expressing\u00a0regeneration: a\u00a0material\u00a0that\u00a0is\u00a0already, in\u00a0itself, a\u00a0second life of nature. For G.T.DESIGN\u00a0\u2013\u00a0a\u00a0pioneer\u00a0in the use of\u00a0natural\u00a0fibers\u00a0and\u00a0sustainable\u00a0yarns\u00a0since\u00a01977\u00a0\u2013\u00a0choosing\u00a0Econyl\u00a0is\u00a0an act\u00a0consistent\u00a0with\u00a0nearly\u00a0fifty\u00a0years\u00a0of\u00a0responsible\u00a0textile\u00a0research.<\/span>\u00a0<\/span><\/p>\n<\/div>

Why Imago <\/span>is<\/span>\u00a0a genuine\u00a0<\/span>sustainable<\/span>\u00a0design project:<\/span><\/span>\u00a0<\/span><\/strong><\/p>\n