{"id":33497,"date":"2026-06-12T12:20:18","date_gmt":"2026-06-12T10:20:18","guid":{"rendered":"https:\/\/www.gtdesign.it\/?p=33497"},"modified":"2026-06-15T12:59:16","modified_gmt":"2026-06-15T10:59:16","slug":"sustainable-design-imago-rugs-mdw-2026","status":"publish","type":"post","link":"https:\/\/www.gtdesign.it\/en\/sustainable-design-imago-rugs-mdw-2026\/","title":{"rendered":"Sustainable Design and Designer Rugs: Imago at MDW 2026"},"content":{"rendered":"

Sustainable Design as Poetry of Nature: Imago by G.T.DESIGN at Milano Design Week 2026<\/h1><\/h1><\/div>

Signature rugs born from regeneration, selected by AD Middle East among the boldest ideas <\/span>of this year's Design Week<\/span><\/span>\u00a0<\/span><\/span><\/span><\/h2><\/h2><\/div>

Sustainable design takes many forms, but rarely does it arrive as a rug capable of telling the story of material transformation as a poetic act.<\/p>\n

“Imago” – the new capsule collection by G.T.DESIGN, presented at Milano Design Week 2026 and designed by Deanna Comellini – does exactly this. Selected by AD Middle East as one of the products \u00abfrom the most brilliant designers\u00bb and \u00abmost bold ideas\u00bb on the international scene, “Imago” is a collection that earns its place in the conversation about what luxury design can and should be.<\/p>\n

A recognition that confirms what G.T.DESIGN has long believed: that aesthetic research and environmental responsibility go hand in hand.<\/p>\n<\/div><\/div><\/div>

\"Design<\/span><\/div>

Imago 1<\/p>\n<\/div><\/div><\/div>

\"Design<\/span><\/div>

Imago 2<\/p>\n<\/div><\/div><\/div>

\"Design<\/span><\/div>

Imago 3<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Imago: the\u00a0rug\u00a0as\u00a0a\u00a0transforming\u00a0ecosystem<\/span><\/h2><\/h2><\/div>

Like buds on the verge of blooming, \u201cImago\u201d rugs present themselves as visual ecosystems in constant flux. Inspired by the four natural elements, the collection explores the fluidity of light reflections, the delicacy of the ocean floor, and the gentle movement of water in a still pond. Primordial patterns merge with chromatic accents that dissolve and recompose – like brushstrokes suspended in water – inviting each observer into a personal, meditative encounter.<\/p>\n

Presented in the new Native B shape, Imago continues Comellini’s research into primordial organic forms, fully aligned with Milano Design Week 2026’s theme: \u00abActive Imagination\u00bb. Each rug becomes an intimate map to be freely interpreted, transforming space into a poetic and multisensory experience. The Native shape – a G.T.DESIGN exclusive – is the hallmark of the entire UltraNative line: soft contours, organic geometries, controlled asymmetries. Organic design as a language.<\/p>\n<\/div>

\"Tappeto<\/span><\/div>
\"Tappeto<\/span><\/div><\/div><\/div><\/div><\/div>

Econyl:\u00a0avant-garde\u00a0yarn\u00a0for\u00a0regenerated\u00a0luxury<\/span><\/h2><\/h2><\/div>

Made in 100% Econyl<\/a> – the regenerated yarn developed in Italy from textile waste and fishing nets recovered from the oceans – Imago redefines the very concept of the modern rug. Not simply a beautiful object, but one with a story of recycling and rebirth embedded in every fiber.<\/p>\n

Econyl is ultra-resistant, versatile, and fully recyclable. In Imago, this avant-garde sustainable yarn becomes the perfect medium for expressing regeneration: a material that is already, in itself, a second life of nature. For G.T.DESIGN – a pioneer in the use of natural fibers and sustainable yarns since 1977 – choosing Econyl is an act consistent with nearly fifty years of responsible textile research.<\/p>\n<\/div>

Why Imago is\u00a0a genuine\u00a0sustainable\u00a0design project:<\/span>\u00a0<\/strong><\/p>\n