Manifesto
of the
Contemporary Rug

“The rug is the earth-platform on which we were born. It is just like us. It is the first element in the creation of an intimate and domestic atmosphere. In the home, it represents the scent, the habits, the poetry. The rug is an archaic symbol that G.T.DESIGN transforms into something contemporary, a part of everyday life, a sign that indicates the boundaries of our personal space.”

Deanna Comellini

IOC – New York

In the planning of the contract departments and headquarters of IOC (International Office Concept), a division of Lema Group in New York, the studio Gensler has introduced surface textiles from G.T.Design’s Loughi collection. The texture of the indistinct chromatism of Luoghi rugs complements its natural woolen fibre.

Hand-woven and painted with non-uniform brushstrokes of transparent colours, the textiles add a warm tone to conference rooms and head offices. Within the grey and green hues of the irregular pattern an oasis for the gaze is formed, relaxing the eye while hours pass amid emails and conference calls. In the professional environment the textile design is among the primary elements that foster concentration and a sense of well-being. In fact.. (read more)

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