Jute, often referred to as “golden fiber” because of its naturally golden color, is a fast-growing plant that requires minimal amounts of water and fertilizer. Grown mainly in tropical regions, it absorbs significant amounts of CO2 as it grows while its short life cycle (about 4-6 months) allows for multiple annual harvests.

As home accessories, jute rugs offer a combination of practicality and beauty. Their textural texture adds warmth and depth to interiors, while their earthy tones complement both contemporary and traditional spaces.

Jute rugs are also naturally insulating and hypoallergenic. They are ideal for living rooms, bedrooms, and home traffic areas where their organic appeal can really shine and add value to minimal, modern interiors. Both the Himalayan Skin collection and Sahil reflect this commitment to sustainability, offering ecological benefits along with a unique and timeless design.

• Jute requires minimal amounts of water and fertilizer to grow
• Absorbs high amounts of CO2 as it grows
• Jute rugs are durable and hypoallergenic
• Suitable for living and sleeping arease

More than just a trend, the desire for natural fiber rugs reflects a growing interest in materials that are kind to both the environment and our living spaces. Jute rugs, in particular, represent the perfect blend of sustainability and contemporary design, responding to the growing demand for conscious furnishings. This move toward modern carpets made from eco-friendly materials marks a major shift in the interior design industry, where aesthetics are intertwined with environmental ethics.

The presence of designer jute rugs in contemporary environments offers multiple benefits: they improve the acoustics of spaces, naturally regulates humidity, and create a tactile connection with nature. Natural fibers breathe, contributing to a healthier home environment free of harmful volatile compounds typical of synthetic materials. Jute rugs transform the floor into a living element of the home that invites interaction and contact.

Central to G.T.DESIGN’s vision has always been the belief that the rug is more than a decorative object, more like a sensory experience and a space of recollection within the home. A pioneer in the use of natural fibers since 1977, the company has embarked on a path of textile research that began with coconut fiber and gradually extended to hemp, linen and wool – among others – perfecting its mastery with each natural material. Even for jute, G.T.DESIGN has conducted extensive research to select the highest quality varieties, ensuring modern carpets that combine excellent performance with refined aesthetics.

The new Sahil collection blends ancient craftsmanship with ecological sensitivity in rugs with an authentic and sustainable character. Made on ancient jacquard looms from jute and cotton, two natural and renewable materials, it is biodegradable and durable. These creations evoke the desert, drawing inspiration from nomadic cultures and the landscapes that influence them. With natural hues and textures rich in geometric patterns, “Sahil” – an Arabic word meaning “coast” and “meeting places between land and water”- tells of a calm and serene nature. The stillness of sand and the fluid movement of water inspire this collection, which speaks of authenticity through the purity of materials and archaic motifs,” says Deanna Comellini. “Its natural hues and raw textures are a tribute to ancient craftsmanship and ecological awareness.”

Perfect for living spaces, bedrooms and domestic work areas, Sahil rugs blend harmoniously into minimalist and contemporary interiors. Their lightness and versatility make them ideal both as a centerpiece in a living room and as a complement under dining tables and beds, where their natural texture creates a pleasing contrast to smoother surfaces. Easy to maintain, Sahil rugs are also lightweight and double-sided.

• Rugs woven on antique Jaquard looms
• Realized in jute
• Inspired by nomadic mats
• Easy to maintain
• Lightweight
• Double-face

Presented at Milan Design Week 2024, the Himalayan Skin collection is a celebration of the raw and wild aesthetic. Inspired by the timeless beauty of nature and reimagined by designer Deanna Comellini, this line of handwoven rugs is created using the ancient Sumak-knotting technique-known for its durability and intricate handwoven texture.

The Himalayan Skin Jute version uses the highest quality jute fiber, selected after years of research for its exceptional properties. Contemporary patterns blend with the warm earthy color palette, creating modern rugs that combine sophistication and connection to nature.Each piece can be customized in different sizes, up to 5 meters wide and 8 meters long, fitting perfectly into any environment. Jute rugs from the Himalayan Skin collection are ideal for residential projects where a unique natural element is desired, giving spaces a cozy and refined atmosphere with a touch of natural and sustainable luxury.

• Hand-knotted rugs
• Realized in jute
• Biodegradable
• Customizable in colors and sizes

One of the greatest strengths of jute rugs is their versatility. The neutral tones and organic textures pair effortlessly with a wide range of interior styles-from modern minimalism to rustic chic. A jute rug can serve as a neutral base in a monochromatic room or be used as a bolder decorative element over neutral carpeting to add depth. In larger spaces, a natural fiber rug such as Himalayan Skin or Sahil can define living areas, creating a sense of structure and fluidity in the space. In smaller rooms, it adds warmth without overwhelming the space. Wherever it is placed, a jute rug lends a rooted and calming atmosphere to the room.

In contemporary design, G.T.DESIGN redefines luxury through a vision deeply connected to nature. True luxury isn’t found in ostentation, but in authentic materials that awaken emotions and reconnect us to our essence. Natural fiber rugs embody this philosophy: textile works that transform jute into unique sensory experiences.

Each of these modern jute rug tell a story of conscious beauty. Carefully selected fibers, crafted according to centuries-old traditions, give life to designer rugs that embody authentic luxury – one that respects the earth while celebrating human craftsmanship. For G.T.DESIGN, creating natural fiber rugs means offering a lasting luxury experience that enriches spaces with textures that speak directly to the senses, establishing a continuous dialogue between innovation, tradition, and sustainability.

Handwoven jute rugs offer more than floor covering—they provide connection: to nature, to tradition, and to mindful living. The Himalayan Skin collection is available for custom orders, allowing you to choose a size and model that reflects your vision and space.

Explore the collections today and discover how natural fiber rugs can transform your home into a sanctuary of texture and tone.